Share 'Advertising Thoughts of Ed Ruscha'

Ed Ruscha enjoys Los Angeles for its ubiquitous advertising. It is the inspiration of his work. White capital letters imitating typography stand out on a uniform background. The letters are clean and neat: it is obvious that the artist is taking a major care on the readability of his message. On 15 May 2008, Sotheby's in New York sold a little 1979 pastel, 58 x 74 cm, where the artist spread ove…